「FORTUNE（フォーチュン）」2008/09/22発売号

EDITORIAL HIGHLIGHT

ISSUE DATE -
September 29, 2008

COVER STORY: -

Paulson to the Rescue
The Treasury chief is betting billions on bailouts. Can he save us from
a meltdown?


Also in this issue:
The Art of Selling
－ Legends of Sales - Bizarre and daring feats of salesmanship in a
changing world.

－ IBM’s All Star - Big Blue’s go-to guy in India is out to sell you
on very big idea.

－ Inside the Mind of the Modern Salesperson - Fortune teamed up with sales
consulting organization Miller Heiman to ask 305 sales professionals about the
state of the art in 2008.

－ Shelf Help - From Warren Buffett’s must-read to the book that finally
gives sales legends some respect, these eight volumes belong in everyone’s
briefcase.

－ How to Sell in a Lousy Economy - Despite a spate of negative economic
indicators, these salespeople haven’t missed a step.

－ Sales Slip-Ups - We asked sales psychologist and medical anthropologist
Dr. G. Clotaire Rapaille about the top ten mistakes salespeople make.

Field Study
－ The Evolution of Work - A group of Xerox ethnographers studies how to get
diverse and far-flung teams to come together.

Other
－ Winemaking for Fun and Profit -A tour of California wine country, the type-A
rich person’s second-career heaven.

（　From ／~＼Fujisan.co.jp　）

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