「FORTUNE（フォーチュン）」2010/01/28発売号

February 8, 2010 Vol. 161 No. 2 / Fortune Asia

FEATURES

58 Why Doing Good Is Good for Business
Dov Seidman is the hottest adviser on the corporate virtue circuit. His mission? Teach execs how to ”outbehave” the competition.
BY RICHARD MCGILL MURPHY

64 The Fed Bashers
Ron Paul (R-Texas) and Bernie Sanders (I-Vt.) are furious with the Fed. Now their anger has made them populist heroes預nd a headache for Ben Bernanke.
BY NINA EASTON

70 The Man Who Walked Away From Goldman Sachs
Jon Winkelried was on the fast track to run one of the world’s most powerful financial institutions. Then he vanished. Here, for the first time, the banker turned rancher explains what really happened.
BY WILLIAM D. COHAN

THE 100 BEST COMPANIES TO WORK FOR

36 No. 1 SAS
How do you build a tech powerhouse without offering any stock options? Give employees flexibility and perks so legendary that even Google uses the North Carolina company as a model.
BY DAVID A. KAPLAN

44 What Two Leaders Learned by Trading Places
Build-a-Bear CEO Maxine Clark swapped her kid-filled existence for a day in the orderly aisles of the Container Store, while Kip Tindell, CEO of the Container Store, stuffed monkeys, lions, and bears.
BY PAUL KEEGAN

49 The 2010 List
Employees from 343 companies helped pick this year’s winners. The 100 companies on the list are looking to hire more than 96,270 people in 2010.
BY MILTON MOSKOWITZ, ROBERT LEVERING, AND CHRISTOPHER TKACZYK

FIRST

6 Trainspotting
Train freight is expected to grow faster than truck freight over the next decade. A look at the Big Four railroads.
BY TELIS DEMOS

8 Crash Pad
New football helmet technology tracks head injuries in real time.
BY MICHAEL V. COPELAND

10 The Deal
A modest proposal to solve Wall Street’s bonus problem.
BY ALLAN SLOAN

12 How I Got Started
Klaus Schwab and the creation of the World Economic Forum in Davos.
INTERVIEW BY CARLYE ADLER

14 Cantor Fitzgerald Rolls the Dice
The Wall Street firm is bringing its trading technology to Las Vegas.
BY SCOTT CENDROWSKI

16 Value Driven
The average American’s financial woes won’t be solved by hanging business from the rafters.
BY GEOFF COLVIN

21 Green
Will China win the green-tech war?
BY BRIAN DUMAINE

INVESTING

23 Returning to Health
Health-care stocks suffered during the debate over reform. That means there are bargains to be found.
BY MINA KIMES

25 Q&A
BlackRock’s Dennis Stattman talks about risks預nd potential預round the world.
BY MINA KIMES

26 Analyst Face-Off
Will Southwest shares fly?
BY SCOTT CENDROWSKI

TECHNOLOGY

27 The Light Bulb Goes Digital
Companies for years have toyed with light-emitting diodes. Now LEDs are coming into their own.
BY MICHAEL V. COPELAND

30 Paper Chase
The office copier turns 50.
BY STEPHANIE N. MEHTA

76 BING!
CORRECTIONS
On the timeline in ”The Decade of Steve” (Nov. 23), the date for the debut of Apple’s Titanium PowerBook G4 should have been Jan. 9, 2001. And in ”How Ronald Perelman Met His Match” (Jan. 18), we referred to Samantha Perelman as Samantha Cohen. Fortune regrets the errors.

SPECIAL REPORT

31 The Smoldering Hedge Fund
Max Holmes, a brainy Wall Street star who specializes in distressed debt, founded Plainfield, a hedge fund that once managed $5 billion, at the top of the market. Now it’s his firm that’s in trouble.
BY KATIE BENNER

[IMAGES]

PHOTO:JENNIFER DANIEL

14 BETTING ON IT
PHOTO:JUSTIN FANTL

27 LIGHT HEAVYWEIGHT
PHOTO:TOM SCHIERLITZ

23 IN RECOVERY?
PHOTO:DAN SAELINGER

6 GROWTH ENGINE
PHOTO ILLUSTRATION:JOHN WILSON

（　From ／~＼Fujisan.co.jp　）

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